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Everything You Need to Know About Designing a Logo For Your Business


When you’re starting a new business, it seems like there are thousands of decisions and moving parts to keep track of, and not enough time to get to all of them. One of the more important components, and one that should always have serious consideration, is designing your new company’s logo.

While it may seem like it should be an afterthought compared to other aspects of a new business, a logo can help you kickstart your efforts and create awareness. Moreover, it is vital for building your brand’s identity. Here are the top aspects to consider when generating your logo.

The Top Considerations When Designing a Logo For Your Business

A logo is more than a simple image or illustration. However, it starts with deciding what your logo will look like and represent. When you’re thinking about your new logo, there are several types you can choose from, each with their own advantages:

  • Wordmarks – These logos are made up entirely out of a word or other text. Wordmarks are very common, and they are ideal for companies that have descriptive names or brands that are very easily explained. Some prominent wordmarks include companies like FedEx, Wal-Mart, and Coca-Cola.
  • Lettermarks – Like wordmarks, lettermarks have no images aside from text. Unlike wordmarks, however, these logos are more like monograms than illustrations. Lettermarks are ideal when your company’s name can be abbreviated or already has an acronym name (such as CNN, AIG, and CBS).
  • Brandmarks – Brandmarks focus on using a symbol (usually abstract) to represent a company or brand. These emblems are usually representative of the services they are selling, although it can be more symbolic than literal. Nike’s Swoosh, for instance, represents movement, while Apple’s iconic logo is simply a call-back to the company’s name.
  • Combination Logos – These types of logos take elements from the three previous ones, and usually combine a brandmark with a company’s name or acronyms. These are common across many industries and give you the benefit of being able to use parts of them for specific needs. Combination logos are also great for easily communicating your brand identity.

Cover All Your Bases

Logos are made up of different components, and each is important for communicating your brand identity. These are the most common elements to consider:

  • Colors – Your logo’s colors are vital for two reasons. The first is that they can help communicate specific emotions or ideas associated with your company (yellow is a fun and happy color, while green can inspire serenity and calm, for example). The second is that they will inform the rest of your branding, so choosing the right palette is important.
  • Fonts – Much like colors, fonts are relevant because they help add different visual cues to your logo. Angular and sleek fonts communicate a modern and bold approach, while softer cursives can give a logo a more feminine or elegant touch.
  • Symbols – Choosing an image for your logo is far from random and is a great way to create a simple emblem that consumers can easily recall as your brand. Your symbol should represent your company and brand both easily and visually.

Keep it Simple and Memorable

Most importantly, a logo should always aim to be memorable. However, this doesn’t mean that you should aim to create a logo that is recognizable because of its many different elements. These kinds of logos can actually produce the opposite effect, confusing viewers and quickly losing their interest. Instead, your logo should look to remove the unnecessary clutter and stick with the basics to achieve maximum impact.

There are several ways you can work to keep your logo simple without giving up the impact of your final design. The first is to make sure your logo isn’t cluttered by too many different elements. The best designs are those that focus on one or two images (think of iconic logos like McDonald’s, Apple, Nike, and more) and make those the central elements of their design. Additionally, keeping the color choices to a few instead of a rainbow palette can help your logo appear more focused.

A simple logo is also important because it will allow you to use it on a variety of marketing and business materials. Usually, logos must be resized and shifted to fit different materials and products. Complicated logos may encounter problems when being made smaller or can seem blurry and overcrowded when enlarged. If your logo is simple, you can resize it easily without sacrificing its effectiveness.

Find a Strong Logo Design Service

In the end, designing your logo doesn’t have to be a complicated, or even expensive process. There are several great logo design services that grant you full control over your final product while still giving you the guidance you need to make the right choices. By identifying the right service that best fits your need, you’ll be able to create a unique and timeless logo easily, allwhile staying within your budget. Tools like Online Free Logo, Tailor Brands, and LogoJoy are designed to help you create a perfect logo that fully meets all these checkboxes. Choose one of our recommended logo makers to get started on your branding strategy.

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