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Looka Review

In a Nutshell

Looka’s artificial-intelligence-based logo maker offers a wide variety of unique and impressive logo designs. The company’s tools are intended to help any user, from individuals to small businesses, lay the first stone on the path to better branding and marketing efforts. With a fast design process and suite of useful tools to go with it, Looka cuts down on your design time and lets you focus on the important parts of your brand.


  • Choose from an extensive library of design assets including icons, fonts, colors, and other graphics
  • Automatically generated logos remove much of the heavy lifting in design
  • Browse through endless logo ideas sorted by industries
  • Available blog with many inspirational articles and new ideas to help your business


  • The basic plan offers only a single logo file
  • Looka has no refund policy
  • No seasonal logo tweaking option

Is Looka Worth the Price?

Looka gives you the flexibility to choose from three plans with differing tiers of service. The company’s basic plan, which costs $20, gives you a single logo file which can be used as a proof-of-concept, quick draft, or for a single use situation.

If you need to use your logos for more than a single online need, the Premium plan, at $65, gives you multiple files types including SVG, PNG, PDF, and Vector files. The plan also includes a social media kit brand guidelines and business cards. Additionally, it grants you full ownership rights over your design, as well as lifetime technical support. The Enterprise plan costs $195 and adds a one hour session with an actual designer.

Overall, the company’s plans let you select exactly what you need without overpaying, and we found that the Basic plan which gives you a single logo, is very competitively priced for the market. With multiple options and great added value, Looka is an intriguing alternative for both new businesses and established companies in need of quick and professional-level logo design.

Creating a Logo with Looka

When you first log in to Looka, you’ll have to provide your company name, as well as your industry. With that in hand, the platform will give you some preliminary options to choose that reflect your preferences. Additionally, you’ll be asked to pick your favorite colors and palettes to get more accurate designs, as well as provide your company slogan if there is one.

Looka offers is the ability to choose up to five symbols from their massive collection which you like or which represent your company and brand. With these questions out of the way, Looka’s powerful AI-based designer will take over and give you several alternative designs you can choose from. You’ll also have the ability to edit your choice before making a purchase decision. The editor keeps things simple, allowing you to change colors, fonts, and editing backgrounds. While it’s not the most comprehensive editing tool, it does let you fine-tune your chosen design to make it more unique and relevant to your needs.

Additional Services

To give premium users greater value, Looka offers some great features that help kick-start the branding and marketing processes. The company’s social media kit gives you over 40 different sizes of your logo which you can easily plug into a variety of social media platforms including Facebook, Etsy, YouTube, Instagram, and others.

Additionally, you get a full brand guidebook which includes all your logo fonts, colors, and standard layouts. This is a great way to ensure that no matter the medium, your branding always remains consistent. Finally, the company guarantees that each of the logos you design are completely unique, as their AI-based platform doesn’t use any templates.

Customer Support

If you have basic questions regarding LogoJoy’s platform or the services you signed up for, the company provides an excellent knowledge base you can search either by typing in your query or by exploring the different categories. You can find answers to the most common questions, including the different pricing options, customization for your logo, payment, and even legal issues such as trademarks and copyrights. You can also contact the company directly via their support e-mail, which usually gets you a quick response.

When you sign up for the Premium and Enterprise plans, you also gain access to lifetime phone support. Calling the company’s number will connect you to a real person who can answer any questions you have as well as help with issues that may emerge when you’re creating your logo.

Returns and Revisions

Before making the final purchase decision on your Looka design, it’s important to be sure you love it, as the company does not offer refunds on any of their services. As they cannot guarantee that users won’t still use the assets they have already downloaded, the company does not offer any sort of reimbursement.

If you do make a purchase you’re not completely satisfied with, Looka does allow you some time to make a change. You can edit your logo via the editor within 72 hours of making your purchase with any of the company’s plans. Once that period has passed, Premium and Enterprise users can still make changes by contacting Looka’s support team and making specific requests.


All told, Looka gives you a unique and impactful logo in minutes. If you’re looking for more flexibility in your payment plan, or simply want to have more options when it comes to using your logo files, the company’s Premium and Enterprise plans give you excellent value. LogoJoy’s guarantee of a unique logo every time means you can rest easy knowing your brand will be one of a kind.

Interested in working with Looka?

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